Our Approach


see that it is HOW we

is what makes all the difference

Target
Practice

GET LEKKER* CLIENTS

Sticky
Messages

BE UNFORGETTABLE

Drive
Decisions

HELPING THEM CHOOSE YOU

Target Practice

GET LEKKER* CLIENTS

Who is your favourite client?

Let’s admit it – Some clients are just better that other. They contribute more to healthy profits and are a joy to work with.

Let us help you find more of these clients!

*LEKKER is a South Africa word meaning “good“ or “pleasant“

Sticky Messages

BE UNFORGETTABLE

Why are urban legends and gossip easy to recall even hours later?

Yet most other information shared with us is tough to remember.

Engineer messages to survive through:

  • Simplicity;
  • Unexpected;
  • Concrete;
  • Credible;
  • Emotional;
  • Story; and
  • Using us of course 😉

Drive Decisions

HELPING THEM CHOOSE YOU

There is a science behind decision making.

Instinctual decision making come from the part of the brain that drives: purpose, context, instinct and emotion.

Throwing stats and jargon around pushes the info into another part of the brain. Even though this info is important you must start by first connecting with your audience.

Tailored Solutions

SCALE AS YOU SUCCEED

It’s crucial that any design/development effort be able to scale with your business as it succeeds and that it works long term.

Sensationalism is a bad way to go. It creates interest for all the wrong reasons and makes it more difficult to get attention later down the road.

One Three Five

FOCUS LEADS TO ACTION

Clutter is your enemy.

 

If everything is important then nothing is.

 

Choose 1, 3 or 5 things to focus on and let them shine.