Our Three Keys
GET LEKKER* CLIENTS Who is your favourite client? Let’s admit it – Some clients are just better than others. They contribute more to healthy proﬁts and are a joy to work with. Let us help you ﬁnd more of these clients! *LEKKER is a South Africa word meaning “good“ or “pleasant“
BE UNFORGETTABLE Why are urban legends and gossip easy to recall even hours later? Yet most other information shared with us is tough to remember. Engineer messages to survive through: Simplicity; Unexpected; Concrete; Credible; Emotional; Story; and using us of course.
HELPING THEM CHOOSE YOU There is a science behind decision making. Instinctual decision making comes from the part of the brain that drives: purpose, context, instinct and emotion. Throwing stats and jargon around pushes the info into another part of the brain. Even though this info is important you must start by first connecting with your audience.